You’ll also want to consider your budget to find a tool that won’t break the bank. You can turn gaps in your strategy into successes once you know where to look. Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver. Raven Tools is a leading site auditor, and it has evolved tracking and reporting abilities compared to several similar products. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. Page speed, much like usability, is a metric that Google considers when ranking your website.
Keyword Research & Analysis
KeySearch works particularly well for businesses ready to move beyond basic keyword research into more serious SEO work. Its balanced feature set covers all major SEO needs without the complexity and cost of enterprise platforms, making it ideal for growing companies with limited marketing teams. Seed Keywords is a great tool for brand new businesses to use when searching for their USP and how to word their messaging. By sourcing potential keywords from your contacts and your potential customers, you’re able to learn how everyday people would search for a business like yours. Google Keyword Planner is a helpful tool for finding new keyword ideas. Discover the forecast for your keywords, monthly search volume, and even find a list of keywords you may not have considered.
No, it won’t handle your keyword research or content optimization—that’s not what it’s built for. But when you need to truly understand link ecosystems, nothing else does it better. Google Search SEO Anomaly Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors. Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time. PageSpeed Insights evaluates loading times and gives performance suggestions.
Merkle Mobile-First Index Checker
I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month. Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.
At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document. These practices were necessary because web developers often focused only on coding issues, ignoring the user experience and web publishing guidelines, a problem that still occurs today. SEO tools are search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more.
This makes quality SEO accessible to businesses with limited marketing budgets. Effective SEO doesn’t require expensive enterprise platforms. The affordable tools in this guide provide excellent value while delivering the features most small businesses actually need. By choosing tools that match your specific requirements, you can build a cost-effective SEO system that drives real results.
Most User-Friendly
I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases. Jasper makes it easy to create quality content that’s SEO-friendly, engaging, and data-driven. Eric Enge is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018.
- Monitor Backlinks is a paid tool that offers a free trial, but they offer a free backlink checker for anyone to use.
- It helps you meet the search intent and answer what readers actually want to know.
- When choosing a tool, consider the exact features you need (and the cost) before making a final decision.
Understanding what’s buzzing on Reddit can guide content creation, helping you tap into what your audience is interested in to inform your keyword and content strategy. Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. InLinks is about enhancing your content’s SEO by understanding and optimizing for the context of your topics, not just keywords. Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.
One thing to keep in mind is that Screaming Frog is highly functional but very utilitarian in its design. Its spreadsheet-style interface may feel intimidating for beginners, and large crawls can be demanding on your computer’s memory and CPU. Also, it identifies issues but doesn’t provide built-in suggestions for how to fix them – you need to know how to interpret the results or pair it with other SEO tools.
